Goodwill is known for helping people find work. That was the focus of the mission statement we wrote 50 years ago. But a lot has changed since then, and what we do goes far beyond employment. Over the years, we adapted our services to meet the evolving needs of our community. Our purpose shifted to helping people see possibilities, seize opportunities and prosper. And as our aspirations have grown, we believe our mission, vision and values should grow with us. Now after a recent update, these following statements reflect our true purpose and what makes us Goodwill.

Our Purpose

Goodwill exists to help people see possibilities, seize opportunities and prosper.

Our Vision

We envision a community where equitable access to career opportunities is available for all.

Our Mission

Goodwill builds pathways that help people pursue the life they want to achieve.

Our Core Values

Be bold.

We stand firm in what we believe in, strengthening our commitment to creating more equitable career opportunities for all.

Listen actively.

We ask questions and pay attention to every voice describing what our community needs to be. Then we work to bring those requests to life.

Build a village.

Success isn’t achieved alone, which is why we encourage partnership and collaboration to help our team and the people we serve in achieving their goals.  


Why Did We Update Our Language?

Click here to read the full story.


Discover More About Goodwill

Read about real people and their journeys to success.

Success Stories

Learn more about our leadership team.

Leadership Team

Learn more about our board of directors.

Board of Directors