Our GW Boutique is Coming to South End

Y’all. We’ve got some big news. You asked, and we listened. Drum roll please…

We’re opening a second GW location, this time in South End!

What is GW?

For those of you who don’t know, GW is our boutique located at the Goodwill Opportunity Campus on Wilkinson Boulevard in west Charlotte. GW actually made its debut in 2015 at a holiday pop-up shop at EpiCentre, and shoppers loved it so much that we decided to give it a permanent location at the Goodwill Opportunity Campus the following year. GW is a chic store that offers affordable designer and brand name women’s and men’s apparel, shoes, jewelry, accessories and home décor, stylized for shoppers. The product offering is tailored to those who are trendy, fashionable and young at heart, with a store design and layout resembling that of specialty stores with color blocking, style stories and a variety of curated décor items. 

GW, located at the Goodwill Opportunity Campus in west Charlotte.
Where will the second GW location be?

Our second GW store will be located in Lower South End, or as we like to call it, LoSo, at 3609 South Boulevard in Charlotte, which is right across from the Scaleybark light rail station (and about one mile from The Olde Mecklenburg Brewery, for any of you craft beer lovers). This new GW store will be noticeably larger than the existing GW store at the Goodwill Opportunity Campus, giving shoppers even more opportunity to find designer looks at a fraction of the price. We will also have another unique offering at the store but will be announcing that later so stay tuned.

The shopping center at which our second GW store will be located.
When will the new GW store be opening?

Our second GW location is scheduled to open in late July of 2018. Stay tuned for additional details regarding an exact opening date, and be sure to follow us on social media @goodwillsp to stay in the know.

Want a closer look at GW?

Check out this video featuring wardrobe stylist and fashion insider Stacee Michelle as she shops our existing GW location.

Join the Conversation

Your email address will not be published. Required fields are marked *