Shopper Survey | Goodwill Industries of the Southern Piedmont

Please rate your shopping experiences at this store.*

	Very unsatisfied	Unsatisfied	Neither satisfied nor unsatisfied	Satisfied	Very satisfied
Overall experience
Checkout experience
Store team member’s friendliness
Store team member’s helpfulness
Appearance and cleanliness of the store
Layout of the store departments

How likely are you to recommend this Goodwill location to friends? (1-Very unlikely; 10-Very likely)*
1 2 3 4 5 6 7 8 9 10

Please rate your overall experience with Goodwill Industries of the Southern Piedmont.*
Very unsatisfied Unsatisfied Neither unsatisfied nor satisfied Satisfied Very satisfied
How far do you travel to shop at a Goodwill?*
- Less than 10 minutes
- 10-30 minutes
- More than 30 minutes
Rank the following from most important (Top) to least important (Bottom) when deciding to shop at Goodwill? (drag each to re-order)
- Price / value
- Merchandise selection / variety
- Merchandise quality
- Customer Service
- Ease of merchandise location
- Store organization & cleanliness
- -Place this row at the bottom of the list-
When you shop at Goodwill, do you make a special trip or is it part of your regular shopping routine?*
- Special trip
- Regular shopping routine
How often do you visit a Goodwill store?*
- Once per month or more
- Numerous times per year (5-12)
- A few times per year (2-5)
- Once per year
- Every couple of years
How often do you donate to Goodwill?*
- Once per month or more
- Numerous times per year (5-12)
- A few times per year (2-5)
- Once per year
- Every couple of years
- Never