Our New Mission & Vision

Goodwill is known for helping people find work. That was the focus of the mission statement we wrote 50 years ago. But a lot has changed since then, and what we do goes far beyond employment. Over the years, we adapted our services to meet the evolving needs of our community. Our purpose shifted to helping people see possibilities, seize opportunities and prosper. And as our aspirations have grown, we believe our mission, vision and values should grow with us. To support our shared purpose, we’ve recently updated our mission, vision and values to reflect Goodwill Industries of the Southern Piedmont’s position and role in the community: creating equitable access to career and personal development opportunities for all.

Explore Our Mission