Goodwill & Charlotte Works Elevate the Needs of Working Parents


In the spring of 2022, Goodwill Industries of Southern Piedmont and Charlotte Works conducted a survey of working parents in the greater Charlotte region to better understand how to support working parents in their return to the workforce after the height of the COVID-19 pandemic. The survey inquired about what matters most to them in terms of returning to the workforce and workplace satisfaction, and what employers can do to attract, retain and support working parents.


The survey found that 96.2% of respondents indicated that health and wellbeing was the factor that mattered most for working parents. The survey also revealed that 94% of parents would be willing to switch industries for a remote position and that 86% of parents are actively seeking a new job or are open to new opportunities. Additionally, the survey revealed that it’s important for employers to create policies, practices and a culture that supports the needs of working parents as well as provide flexibility to employees, especially working mothers, who were 1.5 times more likely to spend an additional three or more hours a day on the “second shift” during the pandemic. This additional time spent on housework and caregiving was even greater for single mothers.

The video below highlights other key survey findings and best practices for employers to respond to the survey findings.


Interested in learning more about the needs of working parents? We encourage you to read this brief, which synthesize recent research on working parents since the start of the pandemic, aiming to understand the challenges they face, the shifting needs of working caregivers and the research on what employers can do to help working parents.


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