Goodwill’s executive leadership team works closely with the organization’s board of directors to ensure excellent organizational performance. Meet the leaders who guide us in fulfilling our commitments to our own team members and those we serve.

Christopher M. Jackson

President & CEO of Goodwill Industries of the Southern Piedmont

151015_jackson-goodwill_9656Chris Jackson is President & CEO of Goodwill and has been with Goodwill since 2010. 

Chris began his professional career with The Vanguard Group as Principal of the organization’s regional operations center. After 20 years with Vanguard, he had the opportunity to pursue his passion for community service and transitioned to United Way of Central Carolinas in 2007 as Vice President of Community Building. In 2010, Chris decided to move to an organization providing direct services to individuals in our community and accepted a position with Goodwill Industries of the Southern Piedmont as Vice President of Strategic Planning & Organizational Development. In 2013, he was promoted to Executive Vice President of Workforce Services & Organizational Development, and in 2017, he was selected to be the President & CEO.

Jackson is actively involved in the community as a member of the Charlotte Regional Partnership Board of Directors, North Carolina Outward Bound Charlotte Advisory Board, Charlotte Merchants Foundation, and Crisis Assistance Ministry Board of Directors.

Chris was raised in Philadelphia. He attended Embry-Riddle University and has a business degree in organizational innovation from the University of Phoenix. 


Barbara Maida-Stolle

Executive Vice President of Business Enterprises

151120_maida-stolle-goodwill_8177Barbara Maida-Stolle joined Goodwill in 2006 as the Executive Vice President of Business Enterprises. In her role, she leads the strategic and operational activities of the donated good retail, e-commerce, environmental enterprise, logistics and the real estate departments. She and her 500 team members are responsible for the largest portion of the revenue and employment opportunities for Goodwill.

Prior to joining Goodwill, Barbara had a successful retail career with the apparel division of Sara Lee, working up from store management to regional management and ultimately directing their merchandising efforts. She is also a successful entrepreneur, partnering with her late husband to develop Stolle Technology, Inc. In addition to her formal education at High Point College and the prestigious Executive MBA program at Wake Forest University, she is a graduate of the eighteen-month, highly-regarded and invitation-only Goodwill Industries International Executive Development Program. She is also a graduate of the community leadership program, Leadership Charlotte and the American Leadership Forum.

Barbara is currently active as a member of the Digital Inclusion Steering Committee, KIPP: Charlotte board, Women Executives and Advisory Member of the Arts & Science Council’s Marketing Committee.


LaRita Barber

Senior Vice President of Community Engagement

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LaRita Barber has been involved in community endeavors in the Charlotte area since 1987. In her current role as Senior Vice President of Community Engagement, she is responsible for identifying and cultivating relationships and strategies that establish and sustain Goodwill’s relevance and brand in the community and advance the organization’s mission.

A native Charlottean, LaRita has served on a number of community boards, including the Arts & Science Council, Central Piedmont Community College Education Foundation, and Goodwill Industries of the Southern Piedmont. She is currently active on the Johnson C. Smith University Board of Visitors, Women Executives, and Wells Fargo Champions for Education Board of Directors. She is also a member of the Charlotte Chapter of the National Association for Fundraising Professionals.


Gary Barrett

Senior Vice President of Organizational Support Services

151015_barrett-goodwill_9851Gary Barrett joined Goodwill in 1994 and serves as Senior Vice President of Organizational Support Services. In this role, he provides leadership and oversight of the organization’s financial services, information technology, corporate compliance, risk management, and facilities management functions.

Gary began his career with Bank of America in its factoring division, and later worked for Gold Bond Building Products, a National Gypsum company, as a receivables portfolio supervisor. In 1984 he transitioned into nonprofit management at United Way of Central Carolinas, where his last position held was Finance Director. After a brief stint in Austin, Texas, in financial services management for Dell Computer, Gary returned to Charlotte in 1994 to pursue his interest in nonprofit finance at Goodwill.

Gary is a native of Charlotte. He attended Western Carolina University and received a bachelor of arts degree in business administration from the University of North Carolina at Charlotte.


Robin Carson

Senior Vice President of Employment Services

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Robin Carson serves as Goodwill’s Senior Vice President of Employment Services. In this role, he has developed several social enterprises designed to provide additional revenue to support Goodwill’s mission and create paid training opportunities for the individuals Goodwill serves. During his tenure, he has developed GoodWork Staffing, a temporary staffing agency; Goodwill Recycling, a business-to-business recycling operation; Goodwill Construction Services, a residential and commercial general contractor; and Goodwill’s e-Commerce department.

Robin lends leadership to programs and services for specialized groups of clients, including youth and developmentally disabled individuals, and oversees paid training internships for clients. He is also responsible for job centers in Lincoln and Gaston counties.

Prior to joining Goodwill in 2003, Robin spent most of his professional career in the financial services industry and served in direct sales and sales management. His varied experience leads to much success in providing oversight to Goodwill’s business development efforts.